Workshop in a Box: Markicity 101
Presented by: Jessie Edwards, RWA Marketing and PR Manager
Congratulations, your book will soon be in the world for readers to enjoy! Now is not the time to sit back and relax, though–how will readers know your book is available to be enjoyed if you haven’t told anyone about it? In this workshop, we will discuss a basic overview of where to start in terms of marketing and publicity, or “markicity.” We’ll take a look at your most important marketing and publicity tools, community-building strategies, pitching–your book and you, how to determine what to spend your time on, as well as some tips for working with a traditional publisher to enhance their efforts.
What is Markicity?
Most Important Marketing Tools
How important is social media?
Reader groups/street teams
Pitching you vs pitching your book
Hiring a publicist
Working with a traditional publisher on publicity + marketing
Helping your publisher help you