It is a truth universally acknowledged, that an author in possession of a book to promote, must be in want of a place to hide.

Okay, maybe it’s not universally acknowledged. But plenty of authors love the peaceful hermit life of writing a book and freeze in the face of going out and actually asking someone to buy it. Whether you suffer from anxiety, introversion, shyness, or any combination of the above, sometimes it seems like nothing is more terrifying than telling the world, Hey! Look at me!

Bree Bridges (the painfully shy half of Kit Rocha) has spent a decade perfecting the art of building an online brand and a marketing machine while being, to put it gently, straight up freaking terrified of talking to people.

Join her for a free-wheeling adventure through tricks and strategies to get your name out there, build long-term relationships with reviewers, maximize the potential of every terrifying human interaction, survive the pressure to Do All The Things on social media, and find ways to navigate the high-pressure world of actually selling that book you just wrote.

Whether you’re self-published, traditionally published, hybrid, or just getting ready to start building your brand, you’ll leave with some new ideas on how to get the most from doing the least. (At least when it comes to scary things!)

Extroverts are also welcome. Plenty of the tricks will work for you, too! Just don’t make any sudden movements. We’re shy.

BIO:

Kit Rocha is the pseudonym for co-writing team Donna Herren and Bree Bridges. After penning dozens of paranormal novels, novellas and stories as Moira Rogers, they branched out into gritty, sexy dystopian romance.

The Beyond series has appeared on the New York Times and USA Today bestseller lists, has been nominated for best erotic romance in the RT Reviewer’s Choice award five times, and won in 2013 and 2015. Their new Mercenary Librarians series from Tor debuts in 2020.

Isabel will discuss grammar and Chicago Style basics, common mistakes in manuscripts, and pointers to get you through the editing and revision process. This presentation will include copyedit examples, practical tips, and a short Q&A.

BIO:

Isabel Ngo (she/her) is a writer and editor based in Los Angeles, California, with experience in journalism and literary publishing. She graduated in 2018 from Loyola Marymount University, where she studied theatre, English, and studio arts. Isabel offers copyediting and sensitivity reading services through Tessera Editorial, a company of BIPOC committed to diversifying the publishing industry. You can find Isabel on Twitter @isabelsprout and learn more about Tessera at our website: www.tesseraeditorial.com

Feel like one more workshop on promo might send you over the edge?

Anne Lamott famously noted that while writing, as difficult as the process may be, delivers gifts publication makes people crazy. Many writers get into the business first out of love, however, love doesn’t pay the bills and it can take a while for writing to pay a living wage. The writer who has no other financial support often has no choice but to work one or more “day jobs” to keep the money coming in. The dream, of course, is quitting that day job to make a living entirely as a writer. What can happen, however, is that intense focus on bringing in money from writing – from scrutinizing the marketplace, to constantly checking Amazon rankings, to jealous obsession with other writers’ sales figures – can suck all the joy out of what was once a dream, and even reduce the art of writing into an algorithm. The Taoists believe that focusing on monetary gain instead of on their concept of virtue “maddens the mind.” Jeffe Kennedy, a comparative religious studies major who did her honors thesis on the Tao Te Ching, and a practicing Taoist for most of her life, will discuss these concepts and encourage round table discussion of people’s experiences. It’s not that money is the root of all evil, but that the love of money is. There’s nothing wrong with plying our art to gain wealth, but there are ways to refocus our attention on the core values that truly matter, such as telling a memorable story while navigating the tumultuous publishing world.

BIO:

Jeffe Kennedy is an award-winning author whose works include novels, non-fiction, poetry, and short fiction. She has been a Ucross Foundation Fellow, received the Wyoming Arts Council Fellowship for Poetry, and was awarded a Frank Nelson Doubleday Memorial Award.

Her award-winning fantasy romance trilogy The Twelve Kingdoms hit the shelves starting in May 2014. Book 1, The Mark of the Tala, received a starred Library Journal review and was nominated for the RT Book of the Year while the sequel, The Tears of the Rose received a Top Pick Gold and was nominated for the RT Reviewers’ Choice Best Fantasy Romance of 2014. The third book, The Talon of the Hawk, won the RT Reviewers’ Choice Best Fantasy Romance of 2015. Two more books followed in this world, beginning the spin-off series The Uncharted Realms. Book one in that series, The Pages of the Mind, has also been nominated for the RT Reviewer’s Choice Best Fantasy Romance of 2016 and won RWA’s 2017 RITA® Award. The second book, The Edge of the Blade, released December 27, 2016, and is a PRISM finalist, along with The Pages of the Mind. The next in the series, The Shift of the Tide, will be out in August, 2017. A high fantasy trilogy taking place in The Twelve Kingdoms world is forthcoming from Rebel Base books in 2018.

She also introduced a new fantasy romance series, Sorcerous Moons, which includes Lonen’s War, Oria’s Gambit, The Tides of Bàra, and The Forests of Dru. She’s begun releasing a new contemporary erotic romance series, Missed Connections, which started with Last Dance and continues in With a Prince.

In 2019, St. Martins Press will release the first book, The Orchid Throne, in a new fantasy romance series, The Forgotten Empires.

Her other works include a number of fiction series: the fantasy romance novels of A Covenant of Thorns; the contemporary BDSM novellas of the Facets of Passion; an erotic contemporary serial novel, Master of the Opera; and the erotic romance trilogy, Falling Under, which includes Going Under, Under His Touch and Under Contract.

She lives in Santa Fe, New Mexico, with two Maine coon cats, plentiful free-range lizards and a very handsome Doctor of Oriental Medicine.

Jeffe can be found online at her website: JeffeKennedy.com, every Sunday at the popular SFF Seven blog, on Facebook, on Goodreads and pretty much constantly on Twitter @jeffekennedy. She is represented by Sarah Younger of Nancy Yost Literary Agency.

Romantic comedies have always been popular in the movie theater, but in recent years they seem to be everywhere in bookstores, too. This trend in Romance publishing doesn’t seem to be fading anytime soon. In this workshop, Farah will delve deep into what makes a great rom-com, and help you craft them from the ground up. With tips on how to develop high-concept storylines that lend themselves to comedy, to writing biting and witty banter, and finally layering in even more laugh-out-loud one-liners. And most importantly, retaining that emotional romance arc that will keep your readers swooning between the belly laughs.

BIO:

After a childhood diet of Jane Austen, Monty Python and Bollywood, Farah Heron writes romantic comedies full of huge, loving South Asian families, loyal friends, delectable food, and most importantly, brown people falling stupidly in love.The Chai Factor, released in June by HarperCollins Canada, has been named one of the summer’s best books by The Globe and Mail, and has been praised in Book Riot, Smart Bitches Trashy Books, Bustle and more. Farah has two more rom-coms contracted with Forever/Grand Central books: The Right Spice, out early 2021, and another unnamed rom-com after that.

Musicians make frequent appearances in romance novels as main characters—what tips and tricks can you pick up from a fellow creative who uses music to tell his stories instead of novels? In this workshop, you’ll learn a few basic formats to help you write your own lyrics for use in your books. You’ll also pick up strategies to condense a feeling or mood into a single line—perfect for chapter openings, revealing a plot twist, or the last sentence in a chapter to keep your readers turning pages. We’ll talk about some ways to get beyond creative blocks and find new sources of inspiration, and have plenty of time for questions. Throughout the journey we will acquire a new understanding of how fit a grand picture into a snapshot. Be prepared to take a trip into wonderland… Well, the warped mind of an always aspiring to evolve musician.

BIO:

Paul Pitman is a self-described generalist with a personality that can most simply be described as eclectic. The pursuit of self-evolution and the desire to entertain has given him a diverse background in athletics, music, film, restaurants, marketing, and promotions. Paul first discovered his desire to perform and entertain at a young age by soaking in the drama, flair and athleticism of professional wrestling in addition to the bombastic sound, attitude, style and larger than life personalities of early MTV. Initially attracted to being a lyricist/ front person by the likes of Scott Weiland, Axl Rose, Steven Tyler, and Jim Morrision, he’s also inspired by the fashion and theatrics of David Bowie as well as the principles of songwriting by artists such as Tom Petty. Paul has used this combination of influences to collaborate with various local and national artists. Presently Paul is chasing his dreams and goals with more vigor than ever while balancing a sixty plus hour work week with family and friends. He’s using his creative and life experiences coupled with meeting and seeing the best and worst of people on a daily basis as fuel towards his next step in storytelling and entertaining through the medium of music.

Ever wanted to see your stories on the big screen? Or on a smaller screen (Call me, Netflix!)? We’ll talk about the structure of a screenplay, how it differs from a novel, how to start from scratch vs. adapting one of your existing pieces for the screen, and how the production process is different from book publishing.

BIO:

Jill Smith/J.A. Rock is a novelist, audiobook narrator, and screenwriter from Sandusky, Ohio. Her LGBTQ romance novels have received Lambda Literary, INDIEFAB, and EPIC Award nominations. She is the co-creator of Whiskey Springs, an upcoming web series based on JA Armstrong’s best-selling Open Tab novels, which she also narrated.

A will or trust controls who inherits what. The Final Letter tells your heir(s) ways to maintain it, even make it thrive, once they’ve got it.

The challenge with an estate that includes Intellectual Property (books, stories, plays, films, etc.), is that it has a value that can last another 70 years after your death.

This class is a practical guide for educating your heir on quite what they’ve just received and what their options are to manage it. Topics include: basic vocabulary, income opportunities with Intellectual Property, the power of trusts in IP estate planning, and much more.

Estate Planning for Authors will help authors create their Final Letter as well as help the heirs whose benefactor did not create one. This is a guide on how to help your heirs make sure your legacy remains profitable for decades after you’re gone!

BIO:

M.L. Buchman started the first of over 60 novels, 100 short stories, and a fast-growing pile of audiobooks while flying from South Korea to ride his bicycle across the Australian Outback. Part of an around-the-world trip that ultimately launched his writing career in: contemporary romance, military romantic suspense, thrillers, and SF/F. Recently named in “The 20 Best Romantic Suspense Novels: Modern Masterpieces” by ALA’s Booklist, they have also selected his works three times as “Top-10 Romance Novel of the Year.” NPR and B&N listed other works as “Best 5 Romance of the Year.” As a 30-year project manager with a geophysics degree who has: designed and built houses, flown and jumped out of planes, and solo-sailed a 50’ ketch, he is awed by what’s possible.